Trades sales consulting · USA & Canada

You're the best in your trade.Your sales should prove it.

Systems, training and fractional sales leadership that help trades businesses scale predictably and profit consistently. We don't just advise — we build and run your sales engine.

30 minutes. No cost, no obligation, no pitch deck.

The sales engine

  1. 01
    Audit
    Find where revenue is leaking today.
  2. 02
    Build
    Install the process, KPIs and accountability.
  3. 03
    Lead
    Run the team until it produces without you.

Why most trades sales teams struggle

It's almost never effort. It's structure — no defined process, no consistent KPIs, no accountability, nothing that scales past the owner.

What it looks like today

  • Leads go cold
  • Reps sound robotic
  • Objections stall deals
  • No repeatable sales process
  • Inconsistent follow-up
  • Growth still depends on the owner

What it looks like after

  • Every lead worked to a defined next step
  • Conversations built on trust, not scripts
  • Word-for-word answers to every objection
  • One process the whole team follows
  • A 5-touch follow-up system that runs itself
  • A sales engine that scales without you

What clients say

“Bringing on a fractional VP of Sales felt like finally putting a steering wheel on a truck that had been coasting downhill. Within four months, our close rate on estimates jumped from 38% to 61%, and average ticket size grew by 22% once we implemented real qualifying questions instead of just quoting whatever the customer asked for. Revenue was up nearly $410K year over year, without adding a single truck. If you're a trades owner wearing ten hats and sales is the one you keep dropping, this is the fix.”
Dave R.
Dave R.
President
Multi-truck trades company
“Growing an electrical company from three trucks to twelve taught me I could fix a panel a lot faster than I could fix a sales team. That changed fast. In six months we went from a 20% no-show rate on estimates to under 7%, thanks to a booking and follow-up system that actually got used. Revenue per technician climbed 18%, and for the first time I wasn't the only one in the building who could close a big commercial job. This is what scaling actually looks like.”
Trevor B.
Trevor B.
Owner
Electrical contractor, 12 trucks
“I thoroughly enjoyed our discussion and genuinely looked forward to our discussions each week. It is difficult on how to articulate into words the value I have received from your Yoda like guidance. You have made me a better sales leader and version of myself. Not just in my professional life but in my day-to-day personal endeavors as well. From the bottom of my heart, Thank you!”
Joe
Joe
Construction + Estimating Manager
Commercial construction & estimating
“Adam has been a great mentor and coach to me. I was working a Business Development job at a small, family-owned company and I was not getting much coaching or support for my role. I looked outward for help to be successful, and I met Adam. He was willing to be flexible to the coaching that I needed and could afford. He not only coached me for my current role, but also in my career. His support helped me to land a much better job with a bigger and better company.”
Natalie
Natalie
Manager, Americas Mid-Market Sales
Family-owned firm, now a national company

HVAC · residential & commercial

Before
$1M plateau
After 6 months
$2.18M

Case study

From a $1M plateau to $2.18M in six months

An HVAC company serving residential and commercial clients had demand and effort — but no defined process or pipeline visibility. We rebuilt the foundation, defined the metrics that matter, and coached the team to close with confidence.

$2.18M
first 6 months of Year 2
$513,566
profit already banked
~$4.2M
Year 2 projection
Read the case study

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Get your free Sales Engine Audit

A 30-minute call. We review your current sales process, find the bottlenecks costing you revenue, and show you the quickest wins. No obligation.

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