Trades sales consulting · USA & Canada
You're the best in your trade.Your sales should prove it.
Systems, training and fractional sales leadership that help trades businesses scale predictably and profit consistently. We don't just advise — we build and run your sales engine.
30 minutes. No cost, no obligation, no pitch deck.
The sales engine
- 01AuditFind where revenue is leaking today.
- 02BuildInstall the process, KPIs and accountability.
- 03LeadRun the team until it produces without you.
Why most trades sales teams struggle
It's almost never effort. It's structure — no defined process, no consistent KPIs, no accountability, nothing that scales past the owner.
What it looks like today
- Leads go cold
- Reps sound robotic
- Objections stall deals
- No repeatable sales process
- Inconsistent follow-up
- Growth still depends on the owner
What it looks like after
- Every lead worked to a defined next step
- Conversations built on trust, not scripts
- Word-for-word answers to every objection
- One process the whole team follows
- A 5-touch follow-up system that runs itself
- A sales engine that scales without you
How we help you scale
Three steps: find what's broken, build the system, then lead the team that runs it.
Sales Engine Audit
Find out exactly where revenue is leaking before you spend another dollar on leads or hiring.
Learn more 02Sales System Build
We install the process, metrics and accountability that turn a group of reps into a repeatable sales engine.
Learn more 03Fractional VP of Sales / CRO
Executive sales leadership that runs your sales engine week to week — without a full-time executive salary.
Learn moreWhat clients say
“Bringing on a fractional VP of Sales felt like finally putting a steering wheel on a truck that had been coasting downhill. Within four months, our close rate on estimates jumped from 38% to 61%, and average ticket size grew by 22% once we implemented real qualifying questions instead of just quoting whatever the customer asked for. Revenue was up nearly $410K year over year, without adding a single truck. If you're a trades owner wearing ten hats and sales is the one you keep dropping, this is the fix.”

“Growing an electrical company from three trucks to twelve taught me I could fix a panel a lot faster than I could fix a sales team. That changed fast. In six months we went from a 20% no-show rate on estimates to under 7%, thanks to a booking and follow-up system that actually got used. Revenue per technician climbed 18%, and for the first time I wasn't the only one in the building who could close a big commercial job. This is what scaling actually looks like.”

“I thoroughly enjoyed our discussion and genuinely looked forward to our discussions each week. It is difficult on how to articulate into words the value I have received from your Yoda like guidance. You have made me a better sales leader and version of myself. Not just in my professional life but in my day-to-day personal endeavors as well. From the bottom of my heart, Thank you!”

“Adam has been a great mentor and coach to me. I was working a Business Development job at a small, family-owned company and I was not getting much coaching or support for my role. I looked outward for help to be successful, and I met Adam. He was willing to be flexible to the coaching that I needed and could afford. He not only coached me for my current role, but also in my career. His support helped me to land a much better job with a bigger and better company.”

HVAC · residential & commercial
Case study
From a $1M plateau to $2.18M in six months
An HVAC company serving residential and commercial clients had demand and effort — but no defined process or pipeline visibility. We rebuilt the foundation, defined the metrics that matter, and coached the team to close with confidence.
Sales tools you can use tomorrow
Instant-download scripts and systems built from real trades sales experience. One extra booked job pays for them several times over.
Trades Closer Pack
All four core trades sales tools in one bundle — and save.
$99.99 $129.99
Inbound Call Script
Stop losing jobs before your technician even arrives.
$24.99
Maintenance Agreement Pitch
Start building recurring revenue today.
$24.99
Objection Handler Guide
Turn every "no" into your next sale.
$24.99
LSR Coach · AI sales performance coach
Close more deals with coaching on every sales call
Drill the objection before the call, get live coaching cues during it, and read your scorecard the second you hang up.
- Practice realistic objections
- Perform with live call cues
- Improve with instant scorecards
30-day free trial. No demo call needed.
Insights
How to Reduce Missed Sales Appointments Fast
A missed appointment is not just an empty spot on a calendar. For a trades business, it can mean a technician or salesperson driving across town for nothing, a schedule that falls apart, and a...
Sales CoachingHow to Coach Technicians to Sell With Confidence
A technician can diagnose a failed capacitor, find a hidden leak, or explain why a panel is unsafe - then still leave thousands of dollars on the table. That is not because they do not care about...
Sales StrategyBest Contractor Pricing Strategies for Profit
A crew can stay booked for months and still leave money on the table. That usually happens when pricing is treated as a quick estimate instead of a sales and profit system. The best contractor...
Get your free Sales Engine Audit
A 30-minute call. We review your current sales process, find the bottlenecks costing you revenue, and show you the quickest wins. No obligation.
